That said, I received an email from Best Buy tonight letting me know that they will be sending a $50 gift card to everyone who bought an HD-DVD player from them before February 23rd. The email doesn't explicitly offer an apology -- which it shouldn't -- but they mention being dedicated to making sure their customers have the "right technology." They also offer a trade-in program for the HD-DVD players and used HD-DVDs. Clearly they're hoping we use the gift card and/or trade-in program to buy a Blu-Ray player.
We won't be doing that just yet, but I'm sure there's something in Best Buy we can spend $50 on [Insert maniacal laughter here]. And I appreciate the gesture, especially since it's completely unnecessary in my opinion. Way to go, Best Buy!
For months, there has been much debate surrounding the two competing high-definition video formats: Toshiba's HD DVD and Sony's Blu-ray Disc. Recently, Toshiba announced that they will no longer produce HD DVD players, and movie studios have decided not to release new titles in the HD DVD format.
As the owner of an HD DVD player, you may have concerns about these developments. At Best Buy, we are dedicated to making sure you always have the right technology for you. That's why we're offering you a complimentary $50 Best Buy gift card for each HD DVD player you purchased from Best Buy before February 23, 2008. (See details and qualifying models.) Use the gift card to treat yourself to anything you want in our stores or online. Most qualifying customers will automatically receive their complimentary gift card by mail in the coming weeks. If you qualify and haven't received yours by May 1, 2008, please call us at 1-888-BEST-BUY to verify your eligibility (have your receipt handy, if possible).