Brain Freeze at the Seattle Kwik-E-Mart

Seattle is one of the 12 cities chosen to have a 7-11 be converted into a Kwik-E-Mart as part of the awesomely genius marketing promotion taking place this month across America. Kristin works about 3 blocks from the Seattle 7-11 so today, while in the city to pick up my rider packet for tomorrow's STP, I got to stop in and grab some photos. And a Squishee. And a pink-frosted donut with sprinkles. Mmmm.... sprinkles....

For those in the area, the 7-11 in question is on Denny Way, about a block east of the Pacific Science Center.

The store was packed with people buying who had driven from all corners to take photos and purchase their own Squishees and 6-packs of Buzz Cola. Sorry, no Duff beer. I had never in my life seen a 7-11 this crowded. And this friendly. Everybody is loving the promotion and I've heard of several people who drove upwards of two hours to see one of these stores in person. I'm a pretty jaded person and I can't stand cornball marketing ploys that feed off the hive mentality of mainstream America. But I proudly make an exception for this. Turning a 7-11 into a Kwik-E-Mart was a fantastic idea. It's a perfect match and it was done pretty tastefully too. Did I say, "tastefully"? I meant tasty. Sorry, can't type, eating.

Me and longtime friend, Homer Simpson.

Click here to see the rest of the photos I took.